The IQOS 3 DUO is known for its refined design and strong reputation. But when it appears in a new color, it’s never just about a “new color.” For the exclusive Red Glow edition, we set out to show how much more red could mean.
We partnered with the exceptional illustrator Rozalina Burkova to create “Flowers and Dancers” — a one-night exhibition at Yalta that revealed the unexpected depths of red. In a series of eight original artworks, vibrant red elements were subtly woven into seemingly blue compositions, inviting guests to look twice — and discover what hides beneath the surface.
The result was not just an event, but an experience: immersive, elegant, and intentionally understated — just like Red Glow itself.
Created at guts&brainsDDB & DNA for IQOS
Team:
Illustrations — Rozalina Burkova
Creative Director — Jeko Bogoslovov
Account Director — Bella Lazarova
Account Manager — Veselin Milev
Head of Art — Nataliya Nikolova