Payhawk, Europe’s fastest-growing finance orchestration platform and Bulgaria’s first unicorn, set out to shift how finance leaders perceive automation. Their product promise - “Finance without drama. Let AI run the mundane.” - removes the operational load of expense reporting, invoice intake, approvals, procurement requests, travel booking, and payment inquiries so finance teams can focus on strategic work.
The campaign “Imagine if important people were stuck in the mundane” was developed in collaboration with Hungry (Vasil Petrakov, Yordan Zhechev and Tanya Savova). Drawing on their concept, we portrayed Da Vinci, Joan of Arc, Newton, and Shakespeare absorbed in trivial tasks rather than shaping history - a reflection of the reality many talented finance professionals face inside large organisations.
Photography by Simeon Levi and Cardamon Studio
