We know winter well. It returns each year in familiar shades — gray skies, heavy coats, the same stories retold. But Jameson Black Barrel, with its smoother, deeper, and smokier character, feels different. It settles into the season like an old friend in a soft armchair by the fire — not just observing winter, but waiting for something more. Something its own.
With its bold black, white, and gold palette as a starting point, we invited Boris Pramatarov to interpret what a different kind of winter might look like.
Created at guts&brainsDDB for Jameson Black Barrel
Team:
Illustrations — Boris Pramatarov
Creative Director — Yordan Zhechev
Copywriter — Vladina Deneva
Account Director — Alex Milov
Account Manager — Victoriya Zaharieva
Food Stylist — Aglika Spassova
Art Director — Galin Angelov
Head of Art — Nataliya Nikolova