Formerly known as Panorama, Genomix is a brand offering advanced prenatal testing, known for its trustworthy image and in-depth educational content. With the shift to a new name and brand identity, the team saw an opportunity to redesign their website and visual language to reflect a more accessible, human, and modern approach.
The goal was to move away from a traditionally corporate and clinical look and evolve into something that feels softer, more personal, and user-friendly — while maintaining scientific credibility and clarity.
We developed a new visual identity and web experience that communicates transparency, simplicity, and care.
We softened the existing palette and expanded it with light, calming tones to create a more welcoming atmosphere.
We introduced translucent interface components as a visual metaphor for transparency — echoing the brand’s commitment to clear and ethical communication.
Sharp geometry gave way to rounded, approachable forms, helping reduce visual tension and support a friendlier tone.
We used minimal, modern 3D illustrations to support more complex sections of content, making scientific information more digestible without overwhelming users.
We curated imagery that feels real and honest — natural, unfiltered, and emotionally authentic, moving away from overly polished stock photos.
The redesigned identity and website create a more calm, clear, and human experience — aligning with the emotional nature of prenatal care and helping users feel more supported and informed throughout their journey.
